Different ways to reach an efficient solution
When we talk about design the first image that comes to mind is the art, the shape, the colors, the style of the fonts, the layout. But is only the beauty of design what your company needs? I think not. In fact, I think you're primarily interested in design's ability to solve business problems in an attractive and functional way.
Think of 3 brands you know and what makes them memorable. Have you thought? You've probably thought of some product, some packaging, some engaging advertisement, among other things involving design.
Design is a tool that goes beyond aesthetics.
Imagine you need to create an institutional catalog for your company. You know everything you want to communicate, but you don't know the best way to say it, or how to structure the presentation. It is by thinking about the design that you will give a concept and shape to this material.
So, what's Graphic Design, and how can good design help your business?
It is the presentation of ideas and information to your audience in a clear, visually appealing way, allowing you to create a great first impression. Good design gives instant credibility, inspires trust and loyalty, and clearly communicates your message to the audience effectively.
A good graphic design integrates all the elements of the brand. Typography, colors, images and information hierarchy are the resources a graphic designer uses to clearly convey the brand values in a fast and attractive way.
As the phrase “Form follows function” is famous in architecture, everything that design uses to sharpen the audience's senses (form) is just a tool to put its solutions and strategies into practice (function).